About

My personal belief is that marketing that feels personal wins — every brief should start with the “individual”, not “the consumer.” Passionate about all things branding, I am the friend who is out at the bar googling the brand guidelines for my favorite beer, on the bus searching for the font type for my favorite game, and at the game sharing the hex code for my school’s team (fun fact: Badger Red is #C5050C).

What I do

Event execution, social media management, content creation, long-form storytelling, and social analysis. I bring all my skills together, every time, to build experiences people remember and performance you can measure.​

Proof of impact

Part of the only named undergraduate team to receive the Chancellor’s Grant to create a 175th-anniversary event at UW-Madison. Manages two public-facing social accounts and delivers 150–300% engagement growth across digital platforms and 300+ person brand experiences.​ Featured in both on-campus communications (such as email newsletters that go out to every single student) and off-campus newspapers.

How I work

Creative first, data always. I blend narrative, on-brand visuals, and channel-native tactics with testing and iteration to earn attention and move metrics, while protecting voice, values, and guidelines at every touchpoint.